Oct. 5, 2015
BIRMINGHAM, Ala. –
National athletic retailer Hibbett Sports, Inc. is excited to join The University of Alabama Athletics Department as an official retailer for its Power of Pink campaign.
Since 2009, Alabama Athletics has developed Power of Pink initiatives for all women’s sports to raise the awareness of breast cancer among students and fans. While Power of Pink initially began in 2004 with the legendary Sarah Patterson and Alabama Gymnastics, the program now includes the full spectrum of the Crimson Tide’s women’s teams – including soccer, volleyball, cross country, basketball, tennis, rowing, softball, swimming and diving and track and field – with events throughout the academic year.
It started with a simple idea by Patterson, the Tide’s former gymnastics coach, who wanted to help raise awareness for the fight against breast cancer.
“I realized years ago that I had the best of medical care and while I was perfectly healthy I witnessed many who struggled with fighting breast cancer,” Patterson, who coached the Tide from 1978-2014, said. “I wanted to utilize the tremendous support Alabama gymnastics enjoyed as a platform to improve breast cancer awareness and help those less fortunate in our community.”
For the entire week leading up to the Gymnastics Power of Pink meet on February 5, Coleman Coliseum, Greek houses, Denny Chimes, DCH and local businesses throughout Tuscaloosa light up the night to give the campus and city a pink glow. This branding initiative helps alert fans that the Power of Pink meet is that week and allows different groups to show their support of this great cause.
“We are so excited to see this amazing legacy of service that has been built by Sarah and so many in the Tuscaloosa community continue throughout all our women’s sports and the entire academic year,” UA head gymnastics coach Dana Duckworth said. “The Power of Pink is a vital initiative and we are thrilled to help it grow and thrive.”
On meet night, fans are able to walk into the coliseum under a hue of pink and luminaries, which really helps bring the event full circle. Fans can purchase the official Power of Pink T-shirt at select Hibbett Sports stores across the state of Alabama. Participating Hibbett Sports locations can be found at www.hibbett.com/POP.
For more information on Power of Pink events at Alabama, fans can check out Alabama Athletics on social media and at www.rolltide.com.
In business since 1945, Hibbett Sports, Inc. (NASDAQ/GS: HIBB) and its subsidiaries operate over 1,000 premium athletic retail stores in small to mid-sized markets, predominantly in the South, Southwest, Mid-Atlantic and Midwest regions of the United States. The Company’s primary retail format is a 5,000 square-foot store located in strip centers and enclosed malls. Each store typically lies within 150 miles of another store location.